At Good For Pets, we believe pet health should be simple, honest and driven by purpose.
Frustrated by brands that put profits over pets, we set out to create a company that does things differently. That's why we donate 51% of our profits to animal welfare, helping more pets get the care they deserve.
When you shop with us, you're not just choosing high quality supplements - you're supporting a mission to make a real difference. Better products, bigger purpose.
William Rushmere - Founder
Our journey so far...
Good For Pets began in 2024, founded by Will, an e-commerce entrepreneur who was fed up with the way big corporations treat their customers. He wanted to build something better. Something honest. Something that puts people and pets first.
With a team of expert vets and nutritional scientists (backed by over 20 years of experience), we launched our 5-Strain Probiotic Complex - a supplement that’s simple, effective, and built on science, not hype.
From our very first orders in October to thousands of happy customers by early 2025, the response has been incredible. And in April 2025, we hit profitability, celebrating with our first £1,000 donation to Babworth Animal Rescue Kennels.
Now, in 2026, we’ve supported multiple rescue centres across the globe - and this is just the beginning. Bigger donations, more impact, and new ways to give back are all on the way.
Want to follow along? Read our blog or sign up for our emails to see how every order is helping change lives, one tail wag at a time.
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£5,741.32
Donated -
20,000+
Happy customers -
2M+
People reached
Read our Donation Diaries
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Soi Dog Foundation, Phuket 🐾
Our most recent donation was a truly special one. Off the back of our Good Friday campaign, and thanks to everyone who purchased during it, we were able to donate £863.24 to Soi Dog Foundation. We travelled to Thailand specifically to...
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A Community Christmas with Jerry Green Dog Rescue 🎄🐾
This one felt very close to home. Literally. This Christmas, we partnered with one of our incredible brand ambassadors, @ohmymurph, and his lovely mum Gabrielle to put together something pretty special for Jerry Green Dog Rescue here in Lincolnshire. ...
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Meet Kishan: The Vet Helping Shape the Future of Good For Pets
We’re proud to welcome Dr Kishan Vara, practising veterinary surgeon and clinic owner, who has joined Good For Pets as a partner. Kishan works hands-on with pets and their owners every day, and brings real clinical experience directly into how...
Simple, Science Backed Supplements
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