Good For Pets began in 2024, founded by Will, an e-commerce entrepreneur who was fed up with the way big corporations treat their customers. He wanted to build something better. Something honest. Something that puts people and pets first.

With a team of expert vets and nutritional scientists (backed by over 20 years of experience), we launched our 5-Strain Probiotic Complex - a supplement that’s simple, effective, and built on science, not hype.

From our very first orders in October to thousands of happy customers by early 2025, the response has been incredible. And in April 2025, we hit profitability, celebrating with our first £1,000 donation to Babworth Animal Rescue Kennels.

Now, in June, we’ve supported multiple rescue centres across the globe - and this is just the beginning. Bigger donations, more impact, and new ways to give back are all on the way.

Want to follow along? Read our blog or sign up for our emails to see how every order is helping change lives, one tail wag at a time.

Shop our ever growing range of pet supplements.